Client
FINX Software
Role
UX/UI designer
Timeline
Oct 2019 - Jun 2022
Tools
Sketch, Figma, Miro, Zeplin
Overview
Finx Capital provides a software solution that connects dealerships, insurance providers, and banks to secure the lowest interest rates for customers while maximizing dealer profits.
Impact
Problems
Lack of Transparency: Customers struggle to find clear and honest information about auto loan options, leading to confusion and frustration.
Misaligned Incentives: Financial institutions and dealerships often prioritize their own profits over customer needs, creating a system that lacks fairness.
Customer Dissatisfaction: Many buyers feel overwhelmed and dissatisfied with the opaque process of selecting loan products and programs.
Challenge
Through a digital solution, how can we simplify the complex car loan process while making it transparent and trustworthy?
Solution
The design goal for FINX Capital was to create a simple, step-by-step, and intuitive loan process that users could easily follow. A key focus was on linear, step-by-step workflows, while allowing customers to select their loan options at hand.
Ownership
Simplified process
FINX Capital empowers customers to choose their own auto loan options. The customer wants to be able to explore different alternatives and make sure they choose the best option for them.
Remote Loan
The Finx Capital offers remote car loan services with the video call feature so that clients can apply for car loans from anywhere they feel comfortable.
Report
By creating report features based on real data, we enable dealerships to keep track of their sales and boost sales. Dealers can see what they are doing well and what they are doing poorly by viewing the data collected by Finx Capital.
Meet the users
Finance Manager
Matthew works at a dealership as a Finance Manager. Matthew is working at a dealership that is experiencing a recession and is trying to boost sales and build strong relationships with customers.
Customer
Eric owns a small business and is looking to acquire a new vehicle. Due to his lack of knowledge about purchasing a vehicle, Eric hasn't had a positive experience with his prior purchases. Eric wants to have the option to compare different options before making a decision.
User Journey Map
Sitemap
The following sitemap illustrates which screens will be visible to end-users in dealerships and potential customers seeking to purchase a vehicle.
Lo-Fi Wireframe
A major objective of Finx Capital's design process was to make the loan application process as intuitive as possible for the end-users, so they do not feel as though the process is complicated as it is now.
Usability Test
Task 1: Ask the user to choose term 84 months, amortization 84 months, and monthly payment frequency in the Loan Detail.
Task 2: Ask users to select warranty and keyfob to purchase in product.
Task 3: Ask users to select three buy down points.
Task 4: Ask users to select 84 months / 100,000 km in the Warranty grid.
Task 5: Ask users to select the price in the FMPP grid.
Insight
Many users expressed confusion about having to switch between tabs to select the products they want.
Several users desire to see price changes as they make changes.
Users wanted to be able to change the default option which is "Option one", so that they can compare the options they chose to compare.
A number of users expressed confusion regarding product grids.
User Flow
This flow illustrates the documentation process and how the client explores various options and selects the best one based on their preferences. Our design is streamlined to allow users to easily follow along with a step-by-step process, while clients are given the freedom to choose the option they want for a car loan.
