Client
FINX Software
Role
UX/UI designer
Timeline
Oct 2019 - Jun 2022
Tools
Sketch, Figma, Miro, Zeplin
Overview
Finx Capital provides a software solution that connects dealerships, insurance providers, and banks to secure the lowest interest rates for customers while maximizing dealer profits.
Impact
Problems
Lack of Transparency: Customers struggle to find clear and honest information about auto loan options, leading to confusion and frustration.
Misaligned Incentives: Financial institutions and dealerships often prioritize their own profits over customer needs, creating a system that lacks fairness.
Customer Dissatisfaction: Many buyers feel overwhelmed and dissatisfied with the opaque process of selecting loan products and programs.
Challenge
Through a digital solution, how can we simplify the complex car loan process while making it transparent and trustworthy?
Solution
The design goal for FINX Capital was to create a simple, step-by-step, and intuitive loan process that users could easily follow. A key focus was on linear, step-by-step workflows, while allowing customers to select their loan options at hand.
Ownership
Simplified process
FINX Capital empowers customers to choose their own auto loan options. The customer wants to be able to explore different alternatives and make sure they choose the best option for them.
Remote Loan
The Finx Capital offers remote car loan services with the video call feature so that clients can apply for car loans from anywhere they feel comfortable.
Report
By creating report features based on real data, we enable dealerships to keep track of their sales and boost sales. Dealers can see what they are doing well and what they are doing poorly by viewing the data collected by Finx Capital.
Prototype
